MANAGEMENT IN MUSIC AND MANAGEMENT ROLES
What is a music manager? In terms of management in music, there are generally six types of music managers that can play a role in the careers of recording artists, record producers, songwriters, and musicians. Most artists will interact with only one or two of these managers, but it helps to know what to expect from each of them nonetheless.
Following is a brief description of the roles of the different types of music managers.
The Music Manager
(aka Artist Manager, Talent Manager, Band Manager, or Personal Manager)
Music (Personal) managers are involved in counseling and advising artists (or songwriters, producers, engineers, instrumentalists/musicians, etc) on all matters related to their musical careers. Traditionally, personal managers primarily focused on shopping for Record and/or Publishing deals for their clients, and then helping to navigate their clients through the deals and beyond. Today, the role of the personal manager has evolved into a much more hands-on approach regarding helping their clients reach fans directly, and assisting clients in running their own recording, publishing, merchandising and performing/touring operations. Even though (for certain types of “mainstream” artists/musicians/songwriters) traditional Record and Publishing deals may still make some sense, the deals that most managers pursue for their clients are in the areas of sponsorship, branding, merchandising, and/or licensing. The personal managers’ job therefore is to – while helping clients run their own “companies” – help figure out which deals (if any) complement the clients’ independent operations and fit into their long-term career plans. -http://www.artistmanagementresource.com/